DATE:
12. December 2025
TIME:
09.00 - 12:00
VENUE:
Nobis Hotel
LOCATION:
Norrmalmstorg 2-4, 111 46 Stockholm
Across industries, companies are rethinking what it means to understand and engage their customers. The traditional customer journey, once predictable and product centric, has become fluid, digital, and deeply personal. At Volvo Penta, this transformation is more than a marketing initiative. It represents a strategic shift in how the company will connects with its customers and partners. By combining technology and human insight, Volvo Penta is redefining what customer experience means for them and their customers in a world where expectations change faster than ever. This morning session brings together senior leaders in marketing, brand, and customer service to explore what it takes to modernize the customer journey. Together, we will discuss how to align technology with brand purpose, how to balance automation with authenticity, and how to design experiences that turn complexity into clarity — and customers into long-term advocates.
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