Carlsberg operates across 40+ markets with more than 37,000 employees, and for years the HR function has run on a patchwork of regional and functional systems. As part of the Group's Accelerate SAIL strategy, Carlsberg is now consolidating its HR landscape into one unified digital platform and embedding AI into the design. Peter will share Carlsberg's journey: the strategic case for unification, the build-versus-buy choices, the operating-model shift triggers it, how the function is approaching the role of AI in HR going forward.

At its core, the keynote will cover:

• The Case for Unification: Why a global brewer with a 40+ market footprint is moving from fragmented HR tools to one digital platform and what triggered the decision.
• Designing for Global and Local: How to build a platform that gives Group HR a single source of truth while preserving the local flexibility that markets need.
• AI in the HR Function: How Carlsberg is approaching the question of AI in HR, what's being explored, where the opportunities look most promising, and an honest view of what's still ahead.
• Operating-Model Implications: How a unified platform reshapes the roles of Group HR, regional hubs, GBS, and HR Business Partners, and what it means for capability building inside the function.
• Lessons from the Journey: The pitfalls, surprises, and decisions Peter would make differently and what other CHROs should watch out for on the same path.