| Key | Value |
|---|---|
| partner_s_ | ServiceNow |
| venue_status | Booked |
| hs_pipeline | 69936452 |
| program |
09:00 – 09:40: Welcome and breakfast 09:40 – 09:45: Welcome by Anton Lindholm, Community Director Sweden, twoHundred 09:45 – 10:45: Malin Schwartz, SVP Brand, Communication & Marketing, Volvo Penta Modernizing the Customer Journey: The End of Marketing Tools 10:50 – 11:50: Group discussion hosted by ServiceNow 11:50 – 12:00: Summary and closing remarks by Anton Lindholm, Community Director Sweden, twoHundred |
| type | Roundtable |
| app__expected_showup | 9.0 |
| average_cancellation | 0.5 |
| hs_object_source_label | CRM_UI |
| hubspot_owner_id | 50077050 |
| venue_address | Norrmalmstorg 2-4, 111 46 Stockholm |
| hs_object_source_id | userId:11627399 |
| hs_created_by_user_id | 11627399 |
| cancellation_rate | 0.333333 |
| event_date | 1765497600000 |
| hs_createdate | 1747125299828 |
| speakers | Malin Schwartz SVP, Brand Communication & Marketing, Volvo Penta |
| id | 27721717417 |
| event_timeframe | 09.00 - 12:00 |
| program_ready | 1751587200000 |
| partner_reps | 3 |
| all_associations | https://app.hubspot.com/contacts/7541475/objectLists/12752/filters |
| speakers_web |
https://media.licdn.com/dms/image/v2/D4E03AQHrTIDveavW7Q/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1693474177943?e=1765411200&v=beta&t=JblTkJz9_4HA4bviaadj-dIpppBhRuJmHp4WhW-4yuQ, Malin Schwartz, SVP Brand, Communication & Marketing at Volvo Penta |
| event_title | Modernizing the Customer Journey: The End of Marketing Tools |
| venue_cancellation_date | 1764633600000 |
| hs_pipeline_stage | 135741794 |
| venue_city | Stock |
| hs_all_assigned_business_unit_ids |
["0"] |
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| no_shows | 0 |
| venue_location | Nobis Hotel |
| delagate_amount | 12 |
| ingress | Across industries, companies are rethinking what it means to understand and engage their customers. The traditional customer journey, once predictable and product centric, has become fluid, digital, and deeply personal. At Volvo Penta, this transformation is more than a marketing initiative. It represents a strategic shift in how the company will connects with its customers and partners. By combining technology and human insight, Volvo Penta is redefining what customer experience means for them and their customers in a world where expectations change faster than ever. This morning session brings together senior leaders in marketing, brand, and customer service to explore what it takes to modernize the customer journey. Together, we will discuss how to align technology with brand purpose, how to balance automation with authenticity, and how to design experiences that turn complexity into clarity — and customers into long-term advocates. |
| venue_country | Sweden |
| hs_lastmodifieddate | 1765538165665 |
| hubspot_owner_assigneddate | 1747125299828 |
| partners |
|
| delegate_list | https://app.hubspot.com/contacts/7541475/objectLists/12748/filters |
| delegate_target_group | CMO |
| hs_object_id | 27721717417 |
| delegate_target |
["CMO","CCO"] |
| event_name | CMO Roundtable - ServiceNow Sverige 2025 |
| hs_object_source | CRM_UI |
| team_on_the_day | Anton |
| delegate_amount | 18 |
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| delegates_and_cancellations | 6 |
| hs_updated_by_user_id | 65955312 |
| Property Name | Value |
|---|---|
| No .properties found | |
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